PMI-ACP Practice Questions #115
You are a Product Owner leading an MVP cycle for a new subscription-based fitness app. The goal of the MVP was to validate product-market fit and gather user feedback before scaling.
🔹 MVP Version 1 Results:
- Net Promoter Score (NPS): 60: 60% Promoters, 40% Passives, 0% Detractors
- Users praised the app’s simplicity and ease of use, but some requested additional features like goal tracking and workout personalization.
🔹 MVP Version 2 Results (After Adjustments):
- Net Promoter Score (NPS): 50: 70% Promoters, 10% Passives, 20% Detractors
- New features were added based on user feedback, but some users found the app more complex.
Based on the MVP results, what should you investigate further to ensure the app achieves the right product-market fit before full-scale launch?
A. User Experience & Simplicity – Identify friction points in the UI, onboarding flow, and ease of navigation.
B. Feature Adoption & Engagement – Analyze which new features users actively use vs. those being ignored.
C. Customer Segmentation & Needs – Investigate whether different user groups (new vs. existing users) have varying expectations.
D. Performance & Stability – Assess whether app speed, crashes, or lag are impacting user satisfaction and retention.
Analysis
The provided data shows the results of two MVP versions for a subscription-based fitness app, with a focus on validating product-market fit. Key observations:
- MVP Version 1:
- Net Promoter Score (NPS) = 60 (60% Promoters, 40% Passives, 0% Detractors).
- Users praised the simplicity but requested additional features like goal tracking and workout personalization.
- MVP Version 2 (After Adjustments):
- NPS dropped to 50 (70% Promoters, 10% Passives, 20% Detractors).
- New features were added based on user feedback, but some users found the app more complex.
The decrease in NPS suggests that while some users liked the new features, others found them too complex, leading to an increase in detractors. The key focus should be understanding which user groups are benefiting and which are struggling to ensure the app is heading in the right direction before a full-scale launch.
Analysis of Options
A: User Experience & Simplicity – Identify friction points in the UI, onboarding flow, and ease of navigation.
This is partially relevant because some users found the app more complex after the new features were introduced. However, the MVP goal is to validate product-market fit, not just to improve UI. Investigating usability issues is useful, but it does not address whether the app is attracting and serving the right market segment.
B: Feature Adoption & Engagement – Analyze which new features users actively use vs. those being ignored.
This option focuses on understanding which features are valuable to users, which is important for refining the product. However, it does not fully address the core issue of product-market fit—whether different user groups have different expectations. While feature usage is important, it is not the primary concern in this scenario.
C: Customer Segmentation & Needs – Investigate whether different user groups (new vs. existing users) have varying expectations.
This is the best option because it directly aligns with the MVP objective: validating product-market fit. The NPS decline suggests that different user groups are reacting differently, making segmentation analysis essential. By understanding which users find the app valuable vs. those who find it complex, the team can decide whether to:
- Continue enhancing the new features for early adopters who appreciate them.
- Simplify the app for a broader audience.
- Pivot to a different market segment based on insights.
Since an MVP is about testing hypotheses and making strategic decisions, this option provides the most relevant insights before full-scale launch.
D: Performance & Stability – Assess whether app speed, crashes, or lag are impacting user satisfaction and retention.
Performance issues could impact user experience, but there is no data suggesting that stability is a problem. The key issue is that some users find the app complex, not that it is crashing or slow. Investigating performance is always useful, but it does not address the core MVP concern of product-market fit.
Conclusion
The best answer is Option C: Customer Segmentation & Needs – Investigate whether different user groups (new vs. existing users) have varying expectations.
This option aligns with the MVP’s goal of validating product-market fit by:
- Understanding which user groups are benefiting from the product.
- Identifying whether complexity is driving some users away.
- Helping decide the right direction before scaling the app.
This approach follows Agile MVP principles, ensuring that strategic decisions are made based on user feedback and segmentation analysis rather than just feature adjustments.
PMI – ACP Exam Content Outline Mapping
| Domain | Task |
| Delivery | Manage Agile Metrics |
Topics Covered:
- MVP feedback analysis and product-market fit validation
- Net Promoter Score (NPS) interpretation and impact on direction
- Customer segmentation and behavior analysis
- Decision-making before full-scale product launch
- Managing Agile metrics to guide strategic outcomes
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