PMI-ACP Practice Questions #74
You are the Product Owner for a fast-growing game company. The game has been launched, and you have provided clear channels for collecting feedback through your website and a customer support team. While some feedback is coming through, it is limited, and the game’s growth is not meeting your expectations. The benefit hypotheses behind the game are not being validated, and you need to find more effective ways to understand how the game is performing and what users think about it.
Which two actions should you take to gather more insights about your product? (Select two)
A. Study social media platforms like Reddit and Facebook where users may discuss your product.
B. Analyze the data generated by the game to understand user behavior and patterns.
C. Wait for more feedback to come through the website and customer support channels.
D. Conduct internal brainstorming sessions with the team to guess potential issues.
E. Launch a new marketing campaign to communicate about your game.
Analysis
The problem in this scenario is that the game’s growth is not meeting expectations, and feedback is limited despite having established feedback channels. The benefit hypotheses behind the game are not being validated, meaning the Product Owner needs to find more effective ways to gather insights. The best approach should involve actively seeking data rather than passively waiting for feedback.
Analysis of Options:
A: Study social media platforms like Reddit and Facebook where users may discuss your product.
This is a strong choice. Gamers often discuss their experiences, frustrations, and suggestions on social media platforms such as Reddit, Facebook, and YouTube. Monitoring these discussions provides valuable, unfiltered insights into how users perceive the game. This method helps capture feedback from a broader audience beyond the official feedback channels.
B: Analyze the data generated by the game to understand user behavior and patterns.
This is another excellent choice. In-game analytics can reveal critical insights such as player retention, drop-off points, and engagement patterns. By analyzing user behavior within the game, the Product Owner can identify trends that indicate whether players are enjoying the game or encountering issues. This data-driven approach helps in validating or refining benefit hypotheses.
C: Wait for more feedback to come through the website and customer support channels.
This is not a suitable approach. Waiting passively for more feedback does not help solve the problem. Since feedback is already limited, taking proactive steps to gather insights is necessary. Agile approaches emphasize continuous learning and adaptation, making “waiting” an ineffective strategy.
D: Conduct internal brainstorming sessions with the team to guess potential issues.
While brainstorming with the team may generate useful ideas, it is not as effective as gathering direct user feedback. Internal discussions rely on assumptions rather than real data. The focus should be on user-driven insights, making this option less preferable compared to options A and B.
E: Launch a new marketing campaign to communicate about your game.
This option does not directly address the problem. While increasing awareness might bring in more users, it does not provide insights into why current users are not engaged. The focus should be on understanding user behavior before making marketing decisions.
Conclusion
The best actions to take are Option A (Study social media platforms for user discussions) and Option B (Analyze game data to understand user behavior). These options provide direct, meaningful insights based on real user experiences rather than assumptions or passive waiting.
PMI – ACP Exam Content Outline Mapping
| Domain | Task |
| Leadership | Promote Agile Mindset Principles and Practices |
Topics Covered:
- Actively seek user feedback through social media discussions to capture unfiltered opinions.
- Leverage in-game analytics to understand player behavior, engagement patterns, and pain points.
- Avoid passive waiting for feedback and instead adopt a proactive approach to data collection.
- Ensure decisions are driven by real user insights rather than internal assumptions.
- Align Agile principles with continuous learning and adaptation based on validated user feedback.
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