PMP Practice Questions #152
As the project manager for a new mobile app, stakeholders are concerned about aligning feature releases with marketing campaigns. Which artifact would you use to address concerns about scheduling feature releases to align with specific marketing events?
A) Product Backlog
B) Iteration Plan
C) Release Plan
D) User Story Map
Analysis
In this scenario, stakeholders are concerned about aligning feature releases with marketing campaigns for a new mobile app. As the project manager, you need to provide an artifact that can help schedule feature releases to align with specific marketing events. The goal is to offer a projection that stakeholders can use to plan their marketing activities accordingly.
Analysis of Options:
Option A: Product Backlog: The Product Backlog contains all the features, functionalities, and requirements that need to be developed for the product. However, it typically lacks specific timelines for when these features will be delivered. This makes it challenging to provide stakeholders with a clear schedule for aligning feature releases with marketing campaigns.
Option B: Iteration Plan: An Iteration Plan focuses on the tasks and deliverables for a single iteration or sprint, which usually spans a few weeks. While it provides a timeline for the current iteration, it does not offer a long-term schedule for feature releases. Therefore, it is inadequate for planning marketing campaigns that require a broader projection.
Option C: Release Plan: The Release Plan is designed to outline the schedule for releasing product features over multiple iterations or sprints. It includes specific timelines for when features will be available, making it ideal for aligning with marketing events. This broader view makes the Release Plan the most appropriate artifact for addressing the stakeholders’ concerns about scheduling feature releases.
Option D: User Story Map: The User Story Map visualizes how users will interact with the product and helps prioritize user stories based on their workflow. Although it can inform a Release Plan, it does not directly provide a schedule for feature releases. Its primary purpose is to understand user interactions and workflows, not to align releases with marketing campaigns.
Conclusion: Given the need to align feature releases with marketing campaigns, the Release Plan (Option C) is the most suitable artifact. It provides a comprehensive schedule for feature releases over multiple iterations, allowing stakeholders to coordinate their marketing efforts effectively.
PMP Exam Content Outline Mapping
| Domain | Task |
|---|---|
| Process | Task 6: Plan and manage schedule |
Topics Covered
- Release Plan
